ZENA Brand Policy Document 12/29/2023
1. Implementation of the policy
- Strict prohibition on the use of “BOTOX” :
Reaffirming the blanket ban on the use of the word ” BOTOX ” in any form of communication or promotional materials related to ZENA products.
- Compliance with the agreement : Strengthening the obligations under the agreement with the owner of the BOTOX trademark .
- New Product Name : Announcement that subsequent batches of eligible products will be marketed under the new name “ BXALTERNATIVE ” in accordance with policy changes.
- Changes in publications and images :
Removal from Visual Materials : Indicate the need to remove or avoid display of the word ” BOTOX ” on product labels in publications and images.
Exclusive Use of the ZENA Logo : Directs the use of only the ZENA logo in all marketing, promotional materials and labels to ensure consistency and reinforce brand identity.
2.1. Prohibition on sharing and comparison in training and procedures:
- Introduce a ban on the use or comparison of products similar to ZENA products with mention of these brands (you can use the conditional “brand #1, #2, etc. in the process of communication, disclosing this information, which brands are taken for comparison), in the same training class or during one procedure.
- Competitive analysis is important, but should only be carried out within the presentation of the product, in order to understand the exclusivity of the product and the market niche as a whole, but in no case should it be used in master classes and advertising campaigns, including mentioning the names of other brands.
2.2 Training – Masterclasses – Protocols
- Use of ZENA Products : Policy requires the exclusive use of ZENA products in training, workshops and protocols.
- : Strictly prohibits the use of other brands with ZENA products in educational and professional settings.
- Maintaining Brand Integrity : Emphasizes the importance of maintaining the uniqueness and integrity of ZENA practices and products.
- Legal consequences of violating the policy : Violation of this policy may result in legal action, up to and including termination of the distribution agreement. This highlights the seriousness of the policy and the need for strict adherence to it.
3.1 Information about sales channels
- Reporting Process : Description of procedures for reporting sales channels, advertising channels, and marketplaces through established mechanisms.
- Means of communication for messages : For messages and requests, you must use the email indicated as the official means of communication: Email: info@zenabeauty.top . This provides a single and effective channel of communication for brand policy compliance.
4.1 Updating information on marketing activities
- Quarterly Update : Requiring quarterly updates of information regarding participation in conferences, exhibitions, publications in professional media and print publications, as well as work with influencers.
- Criteria for Marketing Activities : Establish clear criteria for reporting and compliance with marketing and public events policies.
- Importance of Timely Updates : Emphasizes the importance of providing timely, up-to-date information to maintain transparency and adherence to brand standards.
5.1 Guidelines for using the anonymous reporting bot
- Anonymous reporting bot : Introducing an anonymous bot designed to report possible violations of brand policies.
- Bot Link : To access and use the bot you should use the following link: https://zenabeauty.top/bot . This link provides direct access to the anonymous reporting tool.
- Simplicity and Confidentiality : It is emphasized that the use of a bot guarantees anonymity and is a simple means for effective communication of any violations.
6.1 Content reposting policy
- Notice of Potential Use of Content : Distributors must inform workshop participants that their content may be used to promote the brand, provided that the original owner of the content is acknowledged.
- Rules for Using Content from Other Distributors : When using video or photo content created by other distributors, you must include credit and attribution to the owner of the content. This ensures copyright is respected and maintains transparency about the origin of content.
- Distributors’ Responsibility for Compliance : Distributors are responsible for ensuring compliance with this policy in their respective countries by ensuring that all advertising and promotion of ZENA products occurs in accordance with established regulations.
7.1 Context of price increases
- Right to Increase Prices : ZENA reserves the right to increase prices due to global increases in production costs, including costs of raw materials and related processes.
- Efforts to Keep Prices Affordable : Despite these factors, the brand makes every effort to keep prices as low as possible. This demonstrates ZENA’s commitment to providing a combination of quality and affordability to its customers.
- Communication of Changes : It is important to transparently and timely inform distributors and customers of any changes in pricing, ensuring the reasons for such changes are understood.
Conclusion
- We ask all Distributors to sign this document, which will be updated regularly depending on changes in the business environment and market conditions.
- This will ensure consistency and compliance with all established rules and regulations within the ZENA brand.